SFMC

Enterprise-grade marketing automation. SFMC enables 1-to-1 customer journeys at scale utilizing Journey Builder, Data Extensions, and AMPscript.

Cloud Data

AMPscript Fundamentals

AMPscript is a proprietary scripting language for SFMC used to embed highly personalized, dynamic content inside emails and landing pages.

SFMC AMPscript Snippet

<br /> %%[<br /> VAR @firstName, @greeting<br /> SET @firstName = AttributeValue(“FirstName”)<br /> IF Empty(@firstName) THEN SET @greeting = “Valued Customer”<br /> ELSE SET @greeting = ProperCase(@firstName) ENDIF<br /> ]%%<br /> Hello %%=v(@greeting)=%%, welcome to Ask Digilab!<br />

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