SEM (Search Engine Marketing)

Capturing high-intent bottom-of-funnel traffic. SEM focuses heavily on Google Ads, emphasizing Quality Score, ad relevance, and landing page experience.

SEM

Quality Score Mechanics

Lower your CPC (Cost Per Click) by improving your Quality Score. This requires exact alignment between your Keyword, your Ad Copy, and your Landing Page Headline.

Google Ads RSA Generator Prompt

<br /> Act as a Google Ads Expert.<br /> Task: Write 3 Responsive Search Ads (RSAs) for a cloud hosting provider.<br /> Provide 15 Headlines (under 30 chars) and 4 Descriptions (under 90 chars). Include dynamic keyword insertion syntax where appropriate.<br />

Masterclass Video