Why Brands are striving to make their presence in this competitive world where most of the digital space is occupied by Gen Z’s and Millennials?

In India 50Cr are OTT Users and 40 Cr are Social Media Users. Most of the internet is consumed by Gen Z’s for watching Videos and Entertainment content.

To engage with our target audience Brand needs to change it’s strategy from Offline to Online to position them in the new market.

How 4 P’s will help Brand to achieve their Target:

1. People – Evaluate the data in the chart to see where my potential audience is and what they are doing on internet.

2. Product – Looking at the new trends in the market change the offers, value proposition and unique selling point of your product to attract new customer and to repeat the existing customers.

3. Price – It’s a time to announce the offers, sales, discounts, memberships and free goodies to make your audience feel special.

4. Promotion – Very important is to be at the top of the mind of all your prospects through online medium and keep buzzing them during the peak season of the product.

The best way to attract Online audience is through Video streaming and Gaming platforms.
Here are few interesting Numbers about India.